The Swedish PR Association

Svensk PR – The Swedish PR Association

Svensk PR is a PR and communication association representing agencies, individuals and students across Sweden. Founded in 2005, our mission is to strengthen the industry’s competitiveness and drive knowledge-sharing and quality initiatives.


One such initiative is “Stora PR-dagen”, an annual inspiration and cutting-edge knowledge event, gathering some of Sweden’s most innovative PR and communication experts.

Code of conduct

We are also developing an ethical code of conduct, compelling members to the highest standards of ethical practice as well as PR measuring methods.


Svensk PR is a member of IPRA, the International Public Relations Association.

For more information, please contact:

Jonas Pertoft, Södra tornet

Jonas Perftoft


+46 70 36 36 262

Mikael Westmark, Westmark PR

Mikael Westmark

International relations

+46 707 339810